Breaking glass ceilings
Critical Friend Partnership is an exclusive consultancy service for the Insurance sector. I worked closely with Richard to bring the website to life with video, and give the business the best exposure through strong technical SEO decisions.
📈 Top SEO
for branded search
![Critical Friend Partnership](https://rufus.co/img/avatar/richard-pitt_hu6441ec0682fbeaab8fd6096f8bec269d_318913_64x64_fill_q75_box_smart1.jpg)
Rufus provided a clear process to follow, and helped push both the project and I forward. We got the website up and running within 3 weeks, and it's exceeded my expectations.
Richard Pitt
Critical Friend Partnership
Deep Video Integrations
Given we were starting from scratch a key consideration for Richard was to create a very strong technical base from which to grow from. I needed to make sure he starting to feature on the front page of Google for his branded term.
- I went deep with the SEO on this website, making sure it loaded as quickly as a website can – it’s built with the Gatsby framework and hosted on Netlify.
- Video was our way peaking our audience interest for the page content, large video backgrounds were used for every page.
- Testimonials were critical in showcasing the effectiveness of their offering.
![](https://rufus.co/website-design/critical-friend-website/number-one-result_hu97786cf26b5cb530e8e6f44044287700_235477_500x500_fill_box_top_2.png)
Behind the fancy facade, I also worked on integrating the website with key digital marketing tools such as:
![Website integrated with Netlify](https://rufus.co/img/integrations/netlify_huc7813a58b0bb4958a373e1a02b10d954_49899_0x30_resize_box_2.png)
![Website integrated with Microsoft Teams](https://rufus.co/img/integrations/microsoft-teams_hu2ac082ea2537a9b031f47921d5850cc4_53482_0x30_resize_box_2.png)
![Website integrated with Google Analytics](https://rufus.co/img/integrations/google-analytics_hu3ff2e274158ffe20b46ff1cdb3bc328f_35561_0x30_resize_box_2.png)
![Website integrated with Adroll](https://rufus.co/img/integrations/adroll_huc6225380ae772a56a544e7ddfe076cda_16552_0x30_resize_box_2.png)
![Website integrated with LinkedIn](https://rufus.co/img/integrations/linkedin_hue76e2c8f1e7581244cb2a27014ebdb04_9509_0x30_resize_box_2.png)